About Me
As the VP of Data, Analytics and Insight at Back Market in Berlin, my focus is simple: build strong data foundations that drive reliable, high-impact decisions. I specialize in translating complex technical challenges into growth. For me, data isn't just about the architecture; it's about ensuring the clarity needed to move forward.
My leadership style was forged in an unlikely place: politics. As Head of Campaign Technology for the UK Labour Party, I delivered Europe's first unified national voter database. Navigating that high-pressure environment taught me invaluable lessons about rapid communication, rallying large teams, and the raw power of good data. Those same principles anchor how I scale teams today.
Originally from the UK, Berlin is now home. I live in Prenzlauer Berg with my wife, our two kids, and our dog. You’ll often find me behind a camera lens, out on my bike, or diving into history or politics.
Work Experience
VP Data, Analytics and Insight
2025 – PresentBack Market
Leading the Data, Analytics and Insight teams at Back Market to drive growth and operational excellence in the refurbished electronics marketplace.
Head of Analytics
2025 – 2025SumUp
Leading the analytics capability of Sumup as we help merchants accept payments and grow their businesses.
VP of Data
2022 – 2025Taxfix
Leading the data, analytics, and machine learning capability of Taxfix as we help customers across Germany, Italy, Spain, and the UK file their taxes and gain their refunds.
Director of Data
2018 – 2022Contentful
Led the data function at Contentful as we grew from $10M of ARR to almost $200M. Developed the teams as we grew from a small group of 4 to 25 people, building out teams across platform, data science, analytics, and intelligence.
Group Head of Data Architecture
2016 – 2018Annalect
Led the development of the data platform, architecture, and engineering within Annalect UK (the analytics and data science division of Omnicom Media Group).
CRM Development Manager
2014 – 2016BBC Worldwide
Delivered customer-focused CRM, reporting, and analysis solutions for BBC Worldwide. I led the migration of our CRM data to AWS and developed a new Single Customer View together with related campaign and reporting solutions.
Solution Architect
2011 – 2014Sky IQ
Delivering reliable customer-focused solutions for business intelligence, reporting, analysis, marketing campaign planning, design, execution, and response management.
Head of Campaign Technology
2007 – 2011The Labour Party
Responsible for designing and commissioning innovative solutions to ensure that technology is useful, accessible, efficient, and forward-looking. Key projects managed include The Labour Party's national campaign database, the introduction of a new membership system, and the integration of online, print, and direct mail tools into a single communications platform.